Providing a platform for conveying Japan’s
traditional gastro-culture and omotenashi
spirit to the global marketplace
Food’s Style aims to lead the way in conveying Japan’s traditional gastro-culture and omotenashi spirit to the global marketplace by forming a network of overseas restaurant outlets and helping restaurateurs develop their businesses overseas. Our global restaurant business is centred on knowledge acquisition. We are amassing first-hand experience in restaurant ownership and franchising, and building an international information network. This acquired knowledge is put to good use in our platform business. Our platform business is centred on developing a gastro-platform – a platform whereby anyone who so desires can expand their business overseas. To this end, we are creating opportunities for young people to expand their horizons beyond Japan.
Matching & Consultation Business
Message from the President
In pursuit of a platform for exporting Japanese gastro-culture
Having started out in the domestic restaurant management business, our company has expanded overseas, establishing a subsidiary in the United States, and we now operate an international network of outlets. Japanese restaurant are expanding year by year, particularly in the United States, and we feel that such expansion holds exciting potential.
Traditional Japanese food – washoku – has tremendous appeal. This appeal is partly down to its great taste, but more importantly, it is related to the fact that it embodies the country’s ethos of meticulous customer service, known as omotenashi. We founded this company with the aim of exporting this internationally acclaimed gastro-culture and letting people around the world encounter its charms. The prospect of overseas expansion still remains daunting for many restaurateurs, but we believe that further globalisation will lead to increasing demand for the overseas expansion of washoku.
To cater to such demand, we started the restaurant business. In this business segment, we are developing a domestic and overseas network of our own outlets and franchised outlets. We also started the platform business. In this business segment, we use the expertise accumulated in the restaurant business to help Japanese restaurant and washoku-related businesses make the leap overseas and develop new restaurant ventures.
Alongside these efforts, we play a key role in securing and nurturing young Japanese talent who are willing to play a role on the world stage. Our business operations depend upon talented individuals who can promote Japan’s gastro-culture to the world. In the past three years, we have recruited many young people who were hungry for success, and they are now performing admirably in management roles inside and outside Japan. We want to continue actively recruiting young men and women who will be a credit to their country.
Amid the hectic fluctuations of the world economy, Food’s Style aims to win support from around the world by improving people’s lives and contributing to society through food.
Food’s Style Co., Ltd. President and Representative Director
Jun Yoneda, President and Representative DirectorBorn in Kanagawa Prefecture
1986 Graduated from the School of Education, Waseda University 1986 Joined Seibu Department Stores, Limited. Worked primarily in sales planning, business policy, and business strategy 2003 Joined Rakuten, Inc. Head of the Membership Programme Section, User-marketing Department, Rakuten Market 2004 Became director representing the team and Executive Manager of Rakuten’s baseball team (Tohoku Rakuten Golden Eagles) 2012 Joined Plenty, Co., Ltd. Worked in overseas business development, currently serves as an executive officer 2013 Established Plenty USA Inc. Currently serves as CEO 2015 Established Food’s Style UK Ltd, Currently serves as CEO 2016 Established Food’s Style Co., Ltd. Currently serves as President and Representative Director
|Company name||Food’s Style Co., Ltd.|
|Head office||Kume Bldg 6F, 2-25-5 Kamisaki, Shinagawa-ku, Tokyo 141-0021|
|Capital||55 million yen|
|Business contents||Solutions for international restaurant business expansion
Consulting for restaurant business management
|Bank||Mitsubishi Tokyo UFJ Bank
Food’s Style Co., Ltd.Kume Bldg 6F, 2-25-5 Kamiosaki, Shinagawa-ku, Tokyo 141-0021TEL:03-5436-4388